To relaunch a product is almost the same as to launch a new one.

You have to take into account almost the same circumstances!

Please find below a few recommendation for a good product launch!

1. Make sure that your product is matching the appropriate CE regulations - approved
   by TÜV or DEKRA.

2. Locate your key customers!

   Call them directly and invite them for demos & more. Your customers are the best
   source of information you can get.

3. Inform press & media about your product innovation and your unique features &
   advantages.

   Do not forget to consider associated groups with special interest or function - for
   example: teachers, inspectors and other authorities.

4. Select your distribution channel.

   Do you want to work with your own reps or with independent agents, with retailers or
   with whole seller with all the pros and cons.

5. Create your marketing mix

   Once you know the marketing profile of your competitors you should be able to
   create your own marketing mix - concerning:

       - Product Features & Benefits,
       - Pricing & Discount
       - Quality,
       - Service.

6. Use a brand name for your marketing campaign
   Make sure that the brand name is yours!

7. Select the right communication channels

   Ask your customers about their habits to collect information for an investment
   decision (magazines, trade shows, recommendations, colleagues, internet).

8. Make sure that customers enquiries are answered by qualified people along with the
   right documentation such as a positive reply letter, product information, company
   image brochure, financial services.

9. Attract customer and motivate your sales partner through good  sales promotion,
   evens and more (Eye-catching displays, sales video, flyer, handout).

   Generate interest and contacts - leads to follow.

10. Organize the product launch as a project with target cost and schedule for every
       activity.

       Include a learning period for your organisation and take the time into account what is
       required to win new customers and trade partners.

11. Watch the product profitability for you and your partners.
 

Big distribution partners or companies are sometimes difficult to attract because they are slow in their decisions - but may be powerful, once you have them on your side.

For a startup it might be easier to begin directly with important key customers and to penetrate the market step by step.

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